Electronic Commerce Customer Relations Management (ECCRM) Minitrack Introduction
نویسنده
چکیده
Electronic Commerce is a significant, pervasive issue for businesses and customers. Kalakota and Whinston articulated eCommerce as being comprised of two relationship types: those between enterprises and customers; and those between and among enterprises. It is the former this minitrack addresses. However, it should be noted that a significant amount of research in traditional “Market Channels” has been done and is underway and it may be that this minitrack should be extended in the near future to address the relationships between enterprises.
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